In Norse mythology, "Bifrost" was the name of the rainbow bridge between Asgard, where the gods lived, and Midgard, where the humans lived. Similarly, Bifrost Distribution bridges the gap between wholesalers and the people who make videos, DVDs, CDs and books.
Bifrost gathers products from independent filmmakers, musicians and
publishers into its catalog and makes them available to retailers and
rental stores both directly and through major wholesalers.
Bifrost encourages independent filmmakers to sell their products at reasonable prices to libraries.
Bifrost will sell 1-9 copies of any video to libraries at the suggest
retail price (SRP). Libraries buying 10 or more copies may purchase them
at the wholesale price.